The Costa del Sol is committed to the Health and Wellness Tourism, a segment on the rise and according to estimates is expected to attract about 40,000 tourists in the next three years, that would bring about 300 million euros in to the province.
This data is shown in the panel on Health Tourism organized by the University of Malaga that has participated in the CEO of the Board of the Costa del Sol, Arturo Bernal who has stressed the importance of branding Health & Wellness and the need to organize international forums on this segment to position itself as an international leader in the Health and Wellness tourism industry.
Thus stressed the appropriateness of combining the business sector under the Health & Wellness segment and the need to base its momentum in several aspects: the organization of international forums, the establishment of partnerships in health between different countries, loyalty prescribers who have tried the virtues of health tourism in the Costa del Sol and the creation of tourist packages that include treatments, along with a single platform that integrates supply of health clubs.
In this regard he referred in his speech to the strengths of the destination Málaga, such as accessibility, reputation of trademarks Spain and Costa del Sol..
The panel, moderated by journalist Angel Escalera, has attended the Dean of the Faculty of Tourism, Antonio Guevara the cluster manager & Health Tourism Spain, José Navas and the director of the department of Tourism Ricardo Pagan.
Over the next three years health tourism on the Costa del Sol will rise
This type of tourism attracts every year worldwide about 70,000 million people. In Europe, about nine million tourists a year are recorded with these motivations and this is expected to grow by 90 percent by 2020.
The Costa del Sol, which has been recognized by the central government as one of the national centers of reference, has ” excellent facilities ” in these segments, as indicated from the County Council in a statement. Thus home to half of private hospital beds in the Autonomous Community of Andalusia, in addition to that 90 percent of facilities are five star and and they have related facilities such as spas or spa facilities.
HEALTH PROFILE OF THE TOURIST
The profile of this type of tourist usually comes from Germany, UK, France and the Scandinavian countries this corresponds mostly with over 50 treatments that require surgery and also to younger people opting for cosmetic treatments and dental work.
Its average budget is a step up to 10 times higher than average, varying between 1,200 and 10,000 euros, depending on the type of treatment needed, and the tourists stay well beyond the average: 10 to 20 days.
